
David Obelcz
A customer-obsessed servitude leader of product management, product marketing, and marketing.

About Me
I am a passionate product management and product marketing leader with exceptional organizational skills. A master of execution, I have brought over 25 products and services to market as a product manager and product marketer including professional services, B2C, B2B, SaaS, PaaS, DaaS, and on-premises software. I built my own company and led it through acquisition, served as a product marketing leader at two tech startups, managed teams, and contributed to the success of several prestigious tech companies. How can I help you be successful?

Experience
2000
2005
2010
2015
2020

Founder of an outdoor adventure travel and lifestyle webzine. Grew to top 50K sites on the web, navigated the dotcom meltdown, and led a successful M&A in 2004.
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Group Product Manager over Published Products, leading a team of six. Owned P&L on all third party partner applications and brought over 20 products to market.
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A seven-year career bringing Microsoft Office to market for two launches, solving the "good enough" syndrome, and executing go-to-market for our worldwide partners.
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Created the product launch process and managed a portfolio of 59 different solutions from go-to-market, pricing, strategy, training, and multi-channel marketing.
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Built the product marketing discipline from the ground up from Series A to a Goldman Sachs backed M&A. Led a team of three supporting both SaaS and services.

Founder of Badon Hill Group after the TalentWise M&A when I was asked to stay on in a consulting capacity. Badon Hill Group provides marketing, video and business photography excellence.
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Owned product marketing for AWS End User Computing services WorkSpaces and AppStream 2.0. Led WorkSpaces to one of the fastest growing AWS services in 2017.

Currently, own the product marketing discipline at a Series C enterprise moving revenue from $24M to $50M. Brought conversions to market and developed a scalable launch process.
Whether you need marketing consulting or leadership excellence for your product or marketing team, I'm open to discuss new opportunities with you. Where will I go next?
Professional Strengths
Intellectually curious
Collaborative
Customer-centric
Professional Strengths
8
10+
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10+
9
3
10+
7
10+
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7
9
9
10+
10+
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10+
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1
7
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6
2
Leading & Growing Teams
Strategic Execution
Campaign Strategy
Marketing/Product Marketing
Product Management
Product Roadmap
Product Launch
Product Sunset
Content Creation
Website Creation & SEO
Reporting & Analytics
Customer Personas
User Personas
Customer Journey
Case Study Production
Product Launch & GTM
Agile & Modified Waterfall
Training & Development
Competitive Intelligence
Analyst Relations
Employee Development
Targeting Business Outcomes
C-Suite Exposure
M&A Transition
Technology & Tools
process & management
analytics
creative & marketing
Intermediate
Beginner
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Master
Expert
Expert
Intermediate
Expert
Expert
Intermediate
Intermediate
Master
Master
Master
Expert
Expert
Expert
Expert
Intermediate
Master
Marketo
Pardot
Salesforce
WordPress
Hootsuite
Socialbee
Adobe Photoshop
Adobe Premiere Pro
Adobe Lightroom
OBS Studio
Tableau
Excel (Pivot Tables)
Omniture
Adobe Marketing Cloud
Google Analytics
PowerPoint
Basecamp 2.0 & 3.0
Process.st
Trello
Smartsheet
Confluence
Jira
SharePoint
Video Production
Technology & Tools

Education
Caltech Pasadena
School of Industrial Relations
Quinsigamond College
Business Administration
Pragmatic Marketing
Level III Certification
Marketo
AWS Certification
Marketing@Microsoft
Bootcamp

Differentiation
Three unique traits I offer:
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I have demonstrated the ability to rapidly develop a deep understanding of new domains, technologies, horizontals, and verticals
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I'm not averse to rolling up my sleeves and getting dirty, I don't get lost in the weeds, and I never expect anything from my team that I wouldn't do myself
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I never stop asking what the targeted business outcomes are, what are the customer needs and are we doing the right things to connect the two
