hills we climb
Advances in marketing technology are changing how your customers become aware of and interact with your brand. Badon Hill Group specializes in identifying your target customers, building a plan to reach them, and creating content that convinces them to trust you.
What we do
How we do it
Three things are required to create successful marketing programs. First, your branding, messaging, and content must be authentic to who you are. Second, you need to emphasize what makes you different and lastly, you must use the right channels to reach your prospects.
To achieve this, Badon Hill Group applies our business principles to everything we do: non nocere, callidus, and dominium. We approach every project embracing these principles to achieve the right marketing programs, efficiently, using domain experts.
What we offer
From content development, project work, to end-to-end marketing programs, we accomplish outstanding feats of marketing follow a six-step process. Whether you are a small business, a GeekWire 200, or a Fortune 500, we apply the same rigor and discipline. Let's climb a hill. Together.
Business
outcomes
Personas &
audience
Messaging &
storytelling
GTM
strategy
Content
creation
Program
delivery
BUSINESS OUTCOMES
Our first principle is non nocere, do no harm. We start every conversation with the question, "how can we help you be successful?" Building the right marketing plan, content, and effective execution begins by having clearly defined business outcomes.
BUSINESS OUTCOMES
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Goal setting aligned to industry benchmarks
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Competitive landscape
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Market sizing
Business outcomes
Personas & audience
PERSONAS & AUDIENCE
Badon Hill Group specializes in persona workshops, research, and validation. We use a proven, proprietary process developed over eight-years. Our system is surprisingly affordable, even for small and midsize businesses. We make sure you are on target with your marketing programs.
PERSONAS & AUDIENCE
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Persona workshops
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Audience validation
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Market segmentation
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Customer data analysis
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Focus groups
Messaging & storytelling
MESSAGING & STORYTELLING
All great stories have the same elements: situation, opportunity, action, and the result (SOAR). The best stories provoke thought, evoke emotion, demonstrate domain expertise, and inspire action. We are masterful storytellers through words and visuals.
MESSAGING & STORYTELLING
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Positioning and messaging
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Demonstrations and how-tos
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Day-in-the-life (DITL) narratives
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Blogs and social media content
Strategy
GO-TO-MARKET STRATEGY
Badon Hill Group will create a content strategy that uses the right channels at the right time. We focus on multichannel and omnichannel campaigns for go-to-market (GTM). Your audience will connect with your business using messaging that differentiates you from the competition.
GO-TO-MARKET STRATEGY
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Go-to-market planning (GTM)
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Content strategy
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Social media strategy
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Customer journey mapping
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Account-based marketing
Content creation
CONTENT CREATION
We will take your story and create materials aligned with your content strategy. Our team and network of partners can create offline materials such as PowerPoint and digital content such as videos. Everything created is built for one purpose - achieve your business outcomes.
CONTENT CREATION
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Online: website copy, microsites, landing pages, infographics, search engine optimization (SEO), blogs
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Multimedia: video, animated demos, podcasts, webinars
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Offline: PowerPoint, case studies, playbooks, brochures
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Creative: Box shots, product shots, photography
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Social media, Facebook, Instagram, LinkedIn, Twitter, YouTube
Program delivery
MARKETING PROGRAM DELIVERY
Badon Hill Group offers an array of internal and external delivery programs. We can work with your internal teams to support go-to-market readiness and provide process improvement. Our team can enable you to track success with KPIs and scorecards, reports, and go-to-market adjustments.
MARKETING PROGRAM DELIVERY
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Sales & customer service training
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Sales enablement programs
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Internal process development and improvement
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Social media management
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Performance metrics