hills we climb

Advances in marketing technology are changing how your customers become aware of and interact with your brand. Badon Hill Group specializes in identifying your target customers, building a plan to reach them, and creating content that convinces them to trust you.

What we do

How we do it

Three things are required to create successful marketing programs. First, your branding, messaging, and content must be authentic to who you are. Second, you need to emphasize what makes you different and lastly, you must use the right channels to reach your prospects.

To achieve this, Badon Hill Group applies our business principles to everything we do: non nocere, callidus, and dominium. We approach every project embracing these principles to achieve the right marketing programs, efficiently, using domain experts.

What we offer

From content development, project work, to end-to-end marketing programs, we accomplish outstanding feats of marketing follow a six-step process. Whether you are a small business, a GeekWire 200, or a Fortune 500, we apply the same rigor and discipline. Let's climb a hill. Together.

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Business
outcomes

Personas &
audience

Messaging &
storytelling

GTM
strategy

Content
creation

Program
delivery

BUSINESS OUTCOMES

Our first principle is non nocere, do no harm. We start every conversation with the question, "how can we help you be successful?" Building the right marketing plan, content, and effective execution begins by having clearly defined business outcomes.

Goal setting aligned to industry benchmarks
Competitive landscape
Market sizing

Business outcomes

Personas & audience

PERSONAS & AUDIENCE

Badon Hill Group specializes in persona workshops, research, and validation. We use a proven, proprietary process developed over eight-years. Our system is surprisingly affordable, even for small and midsize businesses. We make sure you are on target with your marketing programs.

Persona workshops
Audience validation
Market segmentation
Customer data analysis
Focus groups

Messaging & storytelling

MESSAGING & STORYTELLING

Positioning and messaging
Demonstrations and how-tos
Day-in-the-life (DITL) narratives
Blogs and social media content

All great stories have the same elements: situation, opportunity, action, and the result (SOAR). The best stories provoke thought, evoke emotion, demonstrate domain expertise, and inspire action. We are masterful storytellers through words and visuals.

Strategy

GO-TO-MARKET STRATEGY

Go-to-market planning (GTM)
Content strategy
Social media strategy
Customer journey mapping
Account-based marketing

Badon Hill Group will create a content strategy that uses the right channels at the right time. We focus on multichannel and omnichannel campaigns for go-to-market (GTM). Your audience will connect with your business using messaging that differentiates you from the competition.

Content creation

CONTENT CREATION

Online: website copy, microsites, landing pages, infographics, search engine optimization (SEO), blogs
Multimedia: video, animated demos, podcasts, webinars
Offline: PowerPoint, case studies, playbooks, brochures
Creative: Box shots, product shots, photography
Social media, Facebook, Instagram, LinkedIn, Twitter, YouTube

We will take your story and create materials aligned with your content strategy. Our team and network of partners can create offline materials such as PowerPoint and digital content such as videos. Everything created is built for one purpose - achieve your business outcomes.

Program delivery

MARKETING PROGRAM DELIVERY

Sales & customer service training
Sales enablement programs
Internal process development and improvement
Social media management
Performance metrics

Badon Hill Group offers an array of internal and external delivery programs. We can work with your internal teams to support go-to-market readiness and provide process improvement. Our team can enable you to track success with KPIs and scorecards, reports, and go-to-market adjustments.

BADON HILL GROUP LLC