People_Ready Retail | Microsoft
Microsoft offered class-leading solutions for the retail industry for point of service, big data, collaboration, and point solutions, but the market message was fragmented. Different divisions within Microsoft were creating positioning and messaging in silos, which was confusing customers and industry influencers.
We worked with the principals across Microsoft Business, Microsoft Developer & IT, Office, and Dynamics 365, to identify the technology stack used by retailers in their business operations. As an added step, we identified user personas and the key strengths in the Microsoft stack, to better understand which solutions would meet their needs.
Nineteen different Microsoft partners and one SI were recruited to build an end-to-end story that conclusively demonstrated how individual Microsoft products and services seamlessly connected.
The initiative, code-named Project Badon, was rolled out to customers and analysts at the NRF Big Show in New York, the largest retailer trade show in the United States. The press and analyst community declared that Microsoft was a new leader in supporting the retail industry, with a cohesive story and robust offerings.
Microsoft went on to earn critical wins with major retailers such as Home Depot, AAFES, and Starbucks in part due to the initiative, and diverse teams with competing needs were better aligned.