Badon Hill GroupJun 4, 20205 min readApproach brand activism with a broader planBefore jumping on the brand activism bandwagon, you should check your track record and have a real plan to show support for your message.
Badon Hill GroupMay 19, 20203 min readThe only thing that stays the same, is changeCOVID-19 and the response to it have shaken the bedrock of almost every business. It's time to embrace the change.
Badon Hill GroupJan 20, 20201 min readBadon Hill Group is now Badon Hill Group, LLCBadon Hill Group is now Badon Hill Group, LLC and adds social media marketing to the portfolio of services.
Badon Hill GroupJan 9, 20204 min readHow much does it cost to produce a video - part oneAsking how much it costs to produce a video is akin to asking how much a car costs without providing any other specifics.
Badon Hill GroupJan 7, 20202 min readWe've seen the future, and the future is amazingGeneration Z makes the future look very bright.
Badon Hill GroupDec 27, 20194 min readHow long does it take to produce a videoOn average, we recommend planning for a four to eight-week process.
Badon Hill GroupDec 6, 20193 min readThe secret to great marketingGreat marketing is easy to achieve, yet it is elusive for many brands.
Badon Hill GroupDec 2, 20194 min readRemind your customers why they do business with youA crucial part of providing a rememberable UX to your customers is providing continued service after the sale.
Badon Hill GroupNov 19, 20194 min readAn intro to personas and why they are criticalIn marketing a persona is a semi-fictional, detailed representation of the ideal customer for your product or service.
Badon Hill GroupNov 19, 20192 min readMeth. I'm on it. Genius or debacle?There is an old saying in marketing, "There is no such thing as bad publicity." However, the saying was born before social media existed.
Badon Hill GroupNov 5, 20193 min readThe persona is deadUnless you provide breathable air to your target market, merely documenting your user and customer personas are no longer enough.
Badon Hill GroupSep 19, 20193 min readWhy are you still creating PDFs?How people find, consume, and interact with content has changed, yet we cling to late 20th-century technology.
